APPLE EDGES INTO SELLING OF APP ADS:

Apple, the make of popular gadgets, is getting into the business of selling advertising, ratcheting up its rivarly with google.

On thursday the company gave a preview of the new versioon of the basic software for its mobile devices, incluiding the iPhone. The software has a built-in adversiting system, meant to be used by the developers who have created the more than 185.000 applications un Apple`s App Store.